I launched Pop Seasons Designs in October 2021 – an
online boutique of handmade polymer clay earrings designed
and crafted in harmony with House of Colour seasonal color
analysis.
Instagram was the primary marketing
tool and I built a Square website for inventory and order
fulfillment. Pop Seasons functioned with a just-in-time
inventory strategy to optimize my time as a one-person
operation and to achieve sustainable methods of production
and delivery.
I closed the business in
September 2023, but was delighted to serve many customers,
apply my knowledge of marketing principles into a retail
venture, and learn new skills for effective product
management and business development.
Below are
snapshots of the company social feed and website for
reference.